We lived it. We built it.
After years of driving millions in revenue through partnerships and ecosystem selling, we saw firsthand what happens when sales teams have the right data at the right time.
The problem was, only companies big enough for a partnerships team ever got access to it. We built cocorev to change that.
WHERE IT STARTED
Building the partner engine at LearnUpon
Cathal and Simon worked together at LearnUpon, building the strategic partner program that helped drive millions in revenue.
They were early adopters of account mapping, saw the power of ecosystem data firsthand, and together laid the groundwork for growth through HubSpot.
GOING DEEPER
Partner-led-growth at scale
Through almost 10 years at LearnUpon, Cathal led Partnerships as the company scaled from startup to one of the leading Irish Tech companies and saw up close that ecosystem relationships were behind the best revenue outcomes. This included a deep partnership with HubSpot.
REPEATING SUCCESS
Scaling ecosystem selling across B2B SaaS
Simon moved on to build ecosystem programs at fast-growing scale-ups. At Storyblok, he took the AWS hyperscaler program from zero to one, co-sold millions alongside hundreds of AWS sellers, and won the AWS Rising Star Award for ecosystem selling 2025.
2025
Solid gap, decent timing
By mid 2025, outbound was on life support. Ecosystem-led selling was the enterprise playbook that actually worked. Existing tools solved for scale, not speed. AI meant you could finally build something that fit how smaller teams actually work.
HubSpot was pulling ahead in the segment that needed this most. A platform built for speed, with ecosystem thinking already in its DNA.
JAN 2026
cocorev is born
15+ combined years of ecosystem experience turned into a product that gives every sales team the partner data that wins deals.
Right inside HubSpot. No headcount required.
Built to bring the same measurable revenue advantages that Cathal & Simon experienced throughout their Partnership careers.
Every sales team can increase win rates with ecosystem intelligence. Not just ones with a partnerships budget and dedicated headcount.
Your ecosystem data already exists. It just needs to be embedded in the right place at the right time, where your reps can actually use it.
Intent signals are now common. Verified ecosystem data isn't. We make this data visible so reps can prioritise the most winnable deals.
“Why should ecosystem intelligence only be available to companies that can afford a partnerships team?”
Meet the founding team
Cathal Small
Co-founder
CEO
Connect on LinkedIn