We were customers first
After years of driving millions in revenue through partnerships and ecosystem selling, we saw firsthand what happens when sales teams have the right data at the right time.
The problem was, only companies big enough for a partnerships team ever got access to it. We thought we could change that.
WHERE IT STARTED
Building the partner engine at LearnUpon
Cathal and Simon worked together at LearnUpon, building the strategic partner program that helped drive millions in revenue.
They were early adopters of Crossbeam, saw the power of ecosystem data firsthand, and together laid the groundwork for growth through HubSpot.
GOING DEEPER
Cathal sees what partner-led-growth can do at scale
Through 9.5 years at LearnUpon, Cathal led Partnerships, CX, GTM and M&A. He watched the company scale from scrappy startup to $50M ARR and saw up close that ecosystem relationships were behind the best revenue outcomes.
REPEATING SUCCESS
Scaling ecosystem selling across B2B SaaS
Simon moved on to build ecosystem programs at fast-growing scale-ups. At Storyblok, he took the AWS hyperscaler program from zero to one, co-sold millions alongside hundreds of AWS sellers, and won the AWS Rising Star Award for ecosystem selling.
MID 2025
The gap was obvious. The timing was right.
Cathal and Simon reconnected and looked at the landscape. The tools that existed were getting more complex and more enterprise-focused.
Meanwhile, SMBs and mid-market teams who would benefit most from ecosystem intelligence had no way to access it. No partnerships hire. No budget for heavyweight tooling. AI changed what was possible.
JAN 2026
cocorev is born
15+ combined years of ecosystem experience turned into a product that gives every sales team the partner data that wins deals. Right inside HubSpot. No headcount required. Built to bring the same advantage Cathal saw at $50M back to where LearnUpon started.
Every sales team can increase win rates with ecosystem intelligence. Not just the ones with a partnerships budget and dedicated headcount.
The ecosystems and the data already exists. It just needs to be embedded in the right place at the right time, where your reps can actually use it.
Intent signals and AI are common. Your ecosystem is your advantage. We make it visible so you can stop guessing, less chasing and focus on winning.
“Why should ecosystem intelligence only be available to companies that can afford a partnerships team?”